Diamond Information

Inferno Diamond

We are proud to announce the launch of perfection! The Inferno Diamond. New Cut. Brilliant Sparkle.

he inferno diamond is either square or rectangle and has 81 hand-polished facets. The unique cut maximises the effect of its reflected light, which results in 40% brighter sparkle and fire. The exquisite cut has been created by some of the most exceptionally talented craftsmen in the trade and is so beautifully designed that it offers a 20 to 25% larger reflective surface.

Ideal cut Diamond (hearts & arrows)

Hearts & Arrows is a visual phenomenon that appears in the finest Ideal Cut round diamond when viewed in a gemscope. These are diamonds cut with precisely aligned, carefully shaped facets and combined with optimum proportions produce an incredibly brilliant sight, called Hearts & Arrows.

Why aren't all diamonds polished to Hearts & Arrows Ideal perfection?

The answer is time and money.

It takes an experienced cutter years before he is able to achieve this level of perfection. In many cases cutters do not want to cut these elite stones. Being paid by the piece, cutters would rather mass produce inferior cuts for which there is more demand. Once a master cutter has started polishing a Hearts & Arrows Ideal Cut Diamond, it will take about 2 to 3 times longer to finish than it would an average diamond. He will use his 10X loupe many hundreds of times, and will check his work by computer a dozen times. He will also polish away much more of the original rough diamond than he would if he were cutting a standard stone.

On average, cutting a Hearts & Arrows Ideal Cut Diamond will require a 15% greater waste of the original material. So, over the course of a year, one can easily imagine the hundreds of hours and extra carats lost to dust that this level of precision requires.

Selecting a Diamond

Buying a diamond is an important purchase. It is buying a special gift for a special person - that special person could even be yourself - so it does need some careful consideration.

When looking for a diamond try and stay within your budget. What is the diamond for? Is the diamond for an engagement ring, a pendant, perhaps a pair of earrings? What size and shape will suit your requirements?

Size and colour are the most important considerations as they are immediately apparent. Clarity requires scrutiny therefore when working to a budget consider dropping down a clarity grade. Try and keep close to the size that suits you, small natural marks need not detract from a stones beauty.

Someone explained it to me as a bit like buying a Porsche with a big discount because there was a scratch underneath the bumper. No one will ever see that scratch, except someone who wished to scrutinise and examine the car minutely. However, unlike a scratch on a Porsche, which is damage, an inclusion in a diamond is natural and very much a part of the stone, and, of course, every diamond is uniquely individual, so the best advice is to find the diamond size that suits your needs and don't be afraid to compromise on clarity, but we would rather not compromise on colour. Size and colour are immediately observed, whilst clarity requires scrutiny. Ultimately, The Jewellery Studio (Roger Williams) would like to source for you the very best diamond that fits your budget.

Roger is only at the end of the phone or email. He is here to help. His expertise and experience are free, so please don't hesitate to put your questions to him.

For further information on selecting a diamond visit our diamond information site at:

www.diamondswales.co.uk

Conflict diamond pledge

What is a conflict diamond?

They are diamonds sold in order to fund armed conflict and civil war. Warlords and rebel groups in countries including Angola, the Democratic Republic of Congo, Liberia and Sierra Leone have used billions of dollars of profits from the sale of diamonds to buy arms and fund devastating wars.

The Kimberley Process is a government run international certification scheme that regulates the trade in rough diamonds. Its aim is to prevent the trade in conflict diamonds, while helping to protect the legitimate trade in rough diamonds.

Although it is a step in the right direction the Kimberley Process has a narrow definition of a conflict diamond and does not include polished stones and jewellery. The diamond industry has been left to police itself without a credible system to track diamonds from mine to high street.

What is The Jewellery Studio doing about this?

We can trace our diamonds – we know where they are mined and import through regulated, reputable traders.

We do not purchase or sell conflict diamonds.

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© The Jewellery Studio 2009